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02/01/2007
 
Briggs & Riley Introduces @work Pieces Designed For Women
 

New Pieces Within Popular Collection Deliver Contemporary Styling And Silhouette That Appeal To Female Executives

Hauppauge, N.Y. February 1, 2007 – Briggs & Riley Travelware introduces several new pieces within its popular @work Collection that are designed to deliver the more contemporary styling and silhouette desired by a growing number of female executives.  The new pieces include organizers with padded pockets for PDA’s and cell phones, and additional pockets for DVD’s, pens, business cards, make-up and more.  Added features include computer sleeves with quilted padding, and a dual-purpose back pocket that slides over the exclusive Outsider® handle on Briggs & Riley Uprights®.  The new pieces are available in black and crystal.

The new pieces provide the same versatility and durability that customers have come to expect from @work.  And like all Briggs & Riley products, they’re backed by the Briggs & Riley Simple as that® lifetime warranty.

Jim Lahren, vice president of marketing at Briggs & Riley said, “We’re in constant conversation with our customers.  As a result, we learned that there are a significant number of female @work users who love the functionality and efficiency the collection provides but who would especially like those benefits in a more contemporary, stylish silhouette.  These new pieces meet and exceed their request.  They provide easy, efficient organization with greater style, and further strengthen an already-proven collection.”

The new styles include: 

Women’s Slim Computer Brief #WB303  ($169):

Exterior:

  • SpeedThru™ pocket for hassle-free airport security checks, and orange lining alerts when pocket is open
  • Large front slip pocket with magnetic closure
  • Leather top handles or shoulder strap for easy transport

Interior:

  • Two-section design with (a) organizer and (b) computer section
  • Removable pouch with mesh ID card window perfect for make up accessories
  • Computer sleeve is fleece-lined with quilted padding for extra protection
  • Computer sleeve fits most 15' laptop screens
  • StretchTech® side gussets open wide for easy access
  • Elastic hide-away ID tag to conceal personal documents
  • Shoulder strap with shoulder pad

Women’s Slim Computer Tote #WB307 ($229):

Exterior:

  • Front slip pocket with magnetic closure for small miscellaneous items
  • U-shaped front pocket for storage of airline tickets and other personal documents
  • Short leather shoulder strap for over the shoulder carrying
  • Metal feet lift tote off wet or dirty surfaces

Interior:

  • Removable pouch with mesh ID card for storage of personal items, make up, etc.
  • Computer sleeve is fleece-lined with quilted padding and has a Velcro flap closure
  • Computer sleeve fits most 15' laptop screens

Women’s Shoulder Computer Tote #WB312 ($199):

Exterior:

  • Flat front pocket for storage of airline tickets and other personal documents
  • Large front slip pocket with magnetic closure
  • Leather shoulder straps, perfect for over the shoulder carrying
  • Metal feet lift tote off wet or dirty surfaces

Interior:

  • Removable neoprene computer sleeve with quilted padding and Velcro flap closure
  • Computer sleeve fits most 15' laptop screens
  • Elastic slip and elastic mesh pocket for efficient organization
About Briggs & Riley Travelware
Briggs&Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company’s wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Please visit www.briggs-riley.com for a full list of the latest products and store locations, and follow us on Twitter for announcements on specials, promotions and new products.