Travelware Leader Helps This Growing Market Segment Travel Ahead of the Curve
Hauppauge, N.Y. March 13, 2006 – According to the Travel Industry Association, women now make up 43 percent of the business travel market in the U.S. Briggs & Riley Travelware, a leader in innovative, high-quality luggage, recognizes this fast-growing market segment and has designed its product line to complement a women’s style and exceed her travel needs.
According to Briggs & Riley, women business travelers want luggage products that are lighter, efficient, and durable. With its unique insight into what women travelers’ need, Briggs & Riley has designed its luggage to offer a better travel experience, including:
- Women can avoid lifting heavy baggage with the Superlight™ bags, which are 20% lighter than the company’s regular luggage thanks to a unique and durable honeycomb frame.
- The NXpandable™ Uprights® feature a zipperless One-Touch™ expansion system that offers up to 35% more space when expanded, allowing you to bring back more than you left with.
- The durable and lightweight @work® collection is designed with the business traveler in mind. Innovative features such as ergonomic shoulder strap for comfort, interlocking handle for easy attachment onto an Upright, and loads of compartments for files, laptop and accessories help keep you organized.
Business travelers can also feel more confident knowing that if ever any damage is caused to your luggage, even damage caused by an airline, Briggs & Riley will repair it, free of charge. Briggs & Riley’s Simple as that® lifetime warranty is a winning proposition for any traveler.
“Briggs & Riley has always been concerned with the needs of women travelers. Today you need a bag that works any day, anywhere. Our innovative luggage and smart design features make traveling easier, especially for women,” said Georgene Rada, vice president of product development design at Briggs & Riley Travelware.
Briggs & Riley’s intelligent designs help keep today’s female business traveler more confident, efficient and organized:
- Baseline® 19' Carry-On Expandable Upright: With 35% more room, this carry-on offers One-Touch expansion which allows you to pack all the essentials for your trip, plus room for any purchases while traveling.
- Baseline 22' Superlight Upright Carry-On: If you’re looking for something on the lighter side, this carry-on provides room for a two to four day trip. A removable garment sleeve with a self-enclosed hanger hook holds one to two items.
- @work Rolling Expandable Computer Case: This wheeled case holds accessories, laptop, files and has a two-and-a-half inch expansion for packing clothes. It’s the perfect bag for a brief business trip, or weekend getaway.
With more and more women traveling each year, Briggs & Riley’s collections of innovative travelware offer the best travel solutions for a proficient and productive travel experience.About Briggs & Riley Travelware
Briggs&Riley Travelware is dedicated to building a lifelong relationship withits consumers by fulfilling all of their travel needs. The company’swide variety of innovative, high-quality luggage and business casesmatch smart design and exclusive features, with maximum durability andsuperb value. Briggs & Riley backs all of its products with thebest-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Please visit www.briggs-riley.com for a full list of the latest products and store locations, and follow us on Twitter for announcements on specials, promotions and new products.