Briggs & Riley Travelware Introduces BRX, a Luggage Collection for Adventure Travelers
International High End Brand Sees Big Opportunity in Adventure Travel
Hauppauge, N.Y. (January 21, 2010) - Briggs & Riley Travelware, the favored brand of business and leisure travelers, is pleased to announce the launch of BRX, a high-performance luggage collection for the adventure traveler. Through a combination of technical materials and advanced engineering, the new BRX collection provides a lightweight solution with extreme performance capabilities in a refined, modern aesthetic. The 7-piece collection is made up of wheeled carry-ons, large uprights, duffles and a backpack. It will be available in earthy Slate, Ocean and Amber colors and is priced from $40-$320.
BRX sports a 10-20% weight reduction compared to top selling similar bags. Briggs & Riley’s proprietary material management system employs multiple fabrics to reinforce areas of abrasion and stress while reducing weight in non-critical areas. Other key features of the BRX collection include: large cushioned handles for easy gripping, an outside handle system on wheeled styles for flat packing, and the use of technical grade hardware for maximum durability and reliability. All Briggs & Riley products, including the new BRX collection, are backed by the industry-leading lifetime performance guarantee that even covers damage caused by airlines or (an elephant on safari).
The introduction of BRX into the outdoor retail market marks new territory for Briggs & Riley, who for nearly 20 years has showcased collections at specialty luggage retailers. “As the first luggage-only high end brand in the outdoor channel, we’re making a commitment to bring the best combination of function and performance to the adventure traveler with BRX,” said Jim Lahren, vice president of marketing at Briggs & Riley. Furthered Tim McGuire, director of outdoor retail, “BRX reflects our understanding of the adventure customer and our commitment to give them a highly functional bag that will withstand the most grueling travel conditions.”
For more information, please go to www.briggs-riley.com/BRX/. The complete BRX collection is available in three colors: Slate, Ocean and Amber. Styles and retail pricing is as follows:
Explore 19 Upright, BU119 $260
Explore 22 Upright, BU122X $290
Explore 25 Upright, BU125X $320
Exchange 26 Duffle, BD126X $160
Expedition 28 Rolling Duffle, BUD128 $300
Excursion Backpack, BP118 $120
Express Toiletry Kit, BT111 $ 40
About Briggs & Riley Travelware
Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company’s wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Please visit www.briggs-riley.com for a full list of the latest products and store locations and follow us on Twitter for announcements on specials, promotions and new products.