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08/04/2011
 
Briggs & Riley Introduces Lava into High-Performance BRX Collection
 

Lava Travel Gear Inspired by the World’s Most Wondrous Volcanoes

Hauppauge, N.Y. (August 4, 2011) – Inspired by the world’s most wondrous volcanoes, Briggs & Riley product designers have developed Lava, a scorching new color addition to the BRX adventure travel gear collection.   The striking color adds heat to the existing line up of cool colors the BRX collection offers.

BRX is a high-performance travel gear collection, made with top-quality, durable technical materials and advanced engineering.  Introduced in early 2010, the 10 piece collection has garnered rave reviews.  The Exchange 26 Duffle – an ingenious duffle that converts into a backpack- won National Geographic Adventure’s 2010 Gear of the Year.  The Explore 22 Upright was named “Best Carry-on Luggage” by Men’s Journal in their 2010 gear of the year roundup, a major coup for the 7.5 lb. lightweight dynamo. 

“The introduction of Lava is quite timely.  Recent activity has renewed the world’s interest in volcanoes and sparked the imaginations of our designers,” said Richard Krulik, CEO of Briggs & Riley Travelware. “As BRX is rugged enough to withstand the rigorous demands of travel to these exotic locations, our design team just couldn’t resist the lure of creating a new color that pays tribute to such locales.  It is a natural color addition, inspired by nature, to our much acclaimed adventure travel gear collection.”

Top travel writers agree that volcanoes are gaining popularity as destinations for adventure seekers.  An April 2010 article, by USA Today’s Laura Bly claims: “From Iceland to Hawaii, Volcano Tourism is Suddenly Hot,” (http://www.usatoday.com/travel/destinations/2010-04-22-volcano-tourism_N.htm).  May 2010, brought us an article by The Toronto Star reporting “Volcano Tourism on the Rise” (http://www.thestar.com/travel/article/803765).

Lava will be available at select retail locations October 2011.  With a wide range of styles priced from $80-$320, this fiery color hits stores just in time for the holiday gift giving season.  The question will be: Can Santa handle it?

To learn more about BRX Adventure Travel Gear please visit www.BRXAdventureTravelGear.com

About Briggs & Riley Travelware
Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company’s wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value.  Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline.  Please visit www.briggs-riley.com for a full list of the latest products and store locations and follow us on Twitter at Twitter/briggsandriley for announcements on specials, promotions and new products.