Briggs & Riley Introduces the World’s Lightest Expansion-Compression Luggage
Baseline CX – The New Standard
HAUPPAUGE, NY – June 1, 2012 … Smart cars, smart phones, and now, smart luggage. Briggs & Riley takes beautifully engineered, durable suitcases to a new level by empowering travelers with the next generation of lightweight luggage whose size they can customize. Introducing Baseline® CX - the world’s lightest expansion-compression luggage with new CX technology that allows travelers to pack up to 34% more and still comply with airline carry-on requirements. Expanding up or compressing down based on exactly what is packed, Baseline CX delivers on the flexibility and durability that today’s demanding travelers require.
“Briggs & Riley’s commitment to meet the changing needs of travelers means we are constantly innovating and with Baseline CX we have solved two of the most pressing requirements: space inside the luggage and space in the overhead compartment,” said Richard Krulik, CEO of Briggs & Riley and US Luggage.
As an industry-leader in product innovation, Briggs & Riley has integrated into the bags’ expandable frame some inconspicuously brilliant engineering: a mechanism which allows the frame of the case to expand and then shrink back down to conform to your belongings. While packing, simply release the latch, expand the bag to its fullest size and load up. When you’re done, zip the bag closed, gently push down, and compress the bag back to its original size.
Compression prevents contents from shifting, so clothes arrive wrinkle-free, the way you so carefully packed them. In the era of baggage check fees and overhead compartment turf-wars, travelers can now save money on the way to their destination by packing in the fewest number of bags, and still have the extra space for souvenirs for the trip back home. Arriving in specialty luggage stores, select department stores and at www.briggs-riley.com August 1st 2012, Briggs & Riley’s Baseline® CX is available in black and olive, in the following sizes:
U119CX, Commuter Expandable, $399
U121CXW, International Carry-On Wide-body Upright, $449
U122CX, Domestic Carry-On Expandable Upright, $449
U125CX, Medium Expandable Upright, $499
U128CX, Large Expandable Upright, $549
Naturally, because it’s Briggs & Riley, all bags are covered with an unconditional lifetime performance guarantee. Among other new features in the newly redesigned Baseline Collection for 2012 are: an extra wide gusseted front zippered pocket so travelers can easily access items inside, a lighter, stronger Outsider® handle for a wrinkle-free flat packing surface, beefed up corner guards to protect the bag, and a newly tethered add-a-bag strap, eliminating loss or misplacement of this small yet important tool.
About Briggs & Riley Travelware
Briggs & Riley Travelware is known for innovation and design excellence. Having invented the first wheeled luggage and the outside handle system, Briggs & Riley takes credit for many firsts in the industry and consistently re-designs to meet every traveler’s need. Briggs & Riley’s 2010 introduction of the new BRX Adventure collection immediately won Gear of the Year Awards from National Geographic Traveler and Men’s Journal. The company’s wide variety of check-point friendly and high performance luggage and business cases remain light weight while keeping critical functions and features that frequent travelers rely on. The maximum durability and superb value of pieces come with Briggs & Riley’s best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Visit www.briggs-riley.com to view all of our collections and learn about our latest products and store locations. Follow us on Twitter and Facebook; http://twitter@briggsandriley, Briggs & Riley on Facebook for announcements on specials, promotions and new products.
Pamela Johnston, Cloud12