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08/06/2013
 
Briggs & Riley Opens First Partner Store with Southern California Luggage Retailer, Sunsations
 
Renowned Luggage Brand Briggs & Riley Travelware Opens First Partner Store with Southern California Luggage Retailer Sunsations

HAUPPAUGE, NY - June 10, 2013… Briggs & Riley Travelware, maker of fine luggage and business cases, announces the launch of its first retail partner store with Southern California’s Sunsations Luggage.  The 500 square foot retail space located inside upscale Fashion Island in Orange County, California features the brand’s full assortment of luxury luggage and business cases.  

Briggs & Riley offers a bag for every traveler and a collection for every lifestyle. Proprietary features like the Outsider® handle for wrinkle-free flat packing, CX compression-expansion technology that increases packing capacity by up to 34% and new Torq™ spinners offering the world’s only hardside luggage collection with a lifetime guarantee have made Briggs & Riley the industry leader in durability and smart design for the frequent business and leisure traveler. 

“Through our partnership with Sunsations Luggage, we are excited to present our innovative designs to the discriminating shoppers and travelers who visit Fashion Island.  As an upscale retailer with stores throughout Southern California, Sunsations was a natural choice for our first partner store.  Travel can be stressful and the Sunsations team shares our commitment to provide great service and product expertise to help business and vacation travelers make good choices that relieve that stress,” notes Richard Krulik, CEO of Briggs & Riley Travelware.

The retail environment is carefully designed for an optimal shopping experience, with high-end aesthetics and custom designed fixtures crafted from a blend of woods, brushed metal and glass.  The floor plan was specifically designed to provide 360° shop-ability so customers can easily touch the bags and have room to walk around with the luggage.  Briggs & Riley trained sales associates will be available offering well-informed, personal service.  With its industry-leading Simple as that® lifetime guarantee, which evens covers airline damage, sales associates can also help facilitate repair services with Briggs & Riley’s company-owned repair center.

As Orange County’s premier coastal shopping destination, Fashion Island offers a unique blend of luxury, designer and specialty boutiques to local shoppers and is a tourist destination for international visitors.  Briggs & Riley is located inside Atrium Court near Guest Services.  Hours of operation are Monday – Friday 10 am to 9 pm, Saturday 10 am to 7 pm and Sunday 11 am to 6 pm.


About Briggs & Riley Travelware
Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company’s wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Visit www.briggs-riley.com to view all of our collections and learn about our latest products and store locations. Follow us on Twitter and Facebook for announcements on specials, promotions and new products.

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Pamela Johnston
President, Cloud12
Pamela@cloud12group.com 
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