Press Releases
MEDIA INQUIRIES:
Pamela Johnson
(646) 918-8812
pamela@cloud12pr.com
www.cloud12pr.com
 
< back
 
07/24/2008
 
Briggs & Riley To Be First To Market With Travel Sentry® Approved Checkpoint-Friendly Laptop Sleeve
 

New SpeedThru™ Laptop Sleeve Earns Travel Sentry Seal of Approval and Allows Travelers to Pass Through Airport Security without Placing Laptops in Bin

Hauppauge, N.Y. July 24, 2008 – Briggs & Riley Travelware, a leader in innovative, high-quality luggage and business cases, will release SpeedThru™, the first-ever Travel Sentry Approved, checkpoint-friendly laptop sleeve. On August15th consumers will be able to purchase @work and verb laptop cases that incorporate the new SpeedThru™ sleeve. The Transportation Security Administration (TSA) recently gave the go-ahead to manufacturers to release checkpoint-friendly laptop sleeves after a careful review of design proposals and prototypes. Briggs & Riley played a key role in the development of checkpoint-friendly laptop cases that will allow airline passengers to travel through airport security with greater speed, ease and efficiency. In partnership with Travel Sentry, Briggs & Riley approached the TSA in 2004 with a proposed solution that would eliminate the need for travelers to remove laptops during the security check process. 

Travel Sentry has now released its standards for laptop friendly bags and Briggs & Riley is the first to have completed the design and testing required to be Travel Sentry® Approved. Travel Sentry creates and manages standards which improve travel security in cooperation with government security agencies, airlines, airports and the travel goods industry.

Jim Lahren, vice president of marketing at Briggs & Riley states, “Briggs & Riley is excited to offer travelers our SpeedThru™ checkpoint-friendly laptop sleeve that possesses Travel Sentry’s Red Diamond mark of approval. The TSA reports that more than 25% of travelers are now traveling with laptops, and checking bags in general has become more difficult and costly.”

Briggs & Riley’s new SpeedThru™ sleeve will be incorporated into their @work and verb business case collections shipping after August 15th. Current Briggs & Riley business case owners will be able to upgrade their existing sleeve with the Retro-fit SpeedThru™ laptop sleeve ($39.99), making it checkpoint-friendly.  A Stand-alone SpeedThru™ laptop sleeve ($89.99) will be available for those travelers who like to travel light, and prefer to carry just a laptop sleeve.  Both items will be available in the fourth quarter.

Lahren continues, “Consumers have long awaited the arrival of a ‘non-removal’ laptop carry-on case for an abundance of reasons, but most importantly, travelers want to prevent laptop damage and loss while speeding up airport security clearance. With the development of the Briggs &Riley SpeedThru™ sleeve, these concerns are dramatically reduced, if not eliminated altogether.  In addition to ensuring a more efficient and speedy security checkpoint experience, the new sleeve will keep laptops well protected and easy to identify.  This will reduce the possibility of damage and theft.

About Briggs & Riley Travelware
Briggs& Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company’s wide variety of innovative,high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs& Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Please visit www.briggs-riley.com for a full list of the latest products and store locations, and follow us on Twitter for announcements on specials, promotions and new products.

About Travel Sentry Inc.
Travel Sentry creates and manages standards which improve travelsecurity in cooperation with government security agencies, airlines,airports and the travel goods industry. Travel Sentry® Approved locks are officially recognized and accepted by the US Department of Homeland Security's Transportation Security Administration  (TSA) and by Her Majesty's Revenue and Customs (HMRC) in the U.K. Since its launch in 2003, virtually all major luggage and lock manufacturers around the world have chosen to partner in the Travel Sentry system. Each is responsible for designing their products to meet Travel Sentry's operational and quality standards.  Please visit www.travelsentry.org  for more information about Travel Sentry.