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10/16/2006
 
Briggs & Riley’s New Baseline Travelware Collection Ships In Time for Winter and Holiday Travel
 

Elegant New Look and Great Selection of Styles Provide Smart Travel Solutions for Your Perfect Winter Getaway

Hauppauge, N.Y., October 16, 2006 – Briggs & Riley Travelware announces its new, redesigned signature Baseline Collection is rolling out to specialty luggage stores nationwide on Monday, October 16, 2006 just in time for the winter travel season. The new collection reflects a modern aesthetic that targets affluent and leisure travelers.

Jim Lahren, vice president of marketing for Briggs & Riley says, “With the Baseline Collection’s wide variety of styles, you can travel smart and travel in style. The new collection is designed to perform in the most rigorous travel situations for the best travel experience ever. The sleek and elegant design of the collection will attract image-conscious consumers, who demand performance and style.”

The Baseline Collection of Uprights®, Carry-ons, Duffles, Garment Bags, Totes and Toiletries Kits have been designed for optimum organization, easy access, maximum performance and distinctive style. Innovative new features, redesigned pocketry, and improved durability are integrated into the streamlined, modern silhouettes.

In addition, because Briggs & Riley understands how time consuming a security checkpoint can be, all Baseline carry-on bags now feature the new SpeedThru™ Pocket which allows travelers to quickly gather all their loose belongings and place them into this convenient pocket before they arrive at security screening. Highlights of the Baseline Collection include:

  • Simple at that® Lifetime warranty – All Briggs & Riley products offer the best-in -the-industry lifetime warranty, that covers all damage to your bag, even if caused by the airlines.

  • Lightest Weight – Superlights® are the lightest Uprights® in their class. The Outsider™ Handle System – All Briggs & Riley Uprights feature this unique external handle that ensures a perfectly flat packing area and greater room on the inside. The extremely durable handle is made of 100% aircraft grade aluminum for maximum strength and reliability.

  • Outsider® Pocket – Handy extra pocket located on the rear exterior of the bag allows for easy storage and access to small, but essential travel items.

  • Ballistic Nylon 2520D Fabric – This extremely durable fabric is water repellant, self- healing against punctures and resistant to abrasions, color fading and soiling to help keep your luggage looking new no matter how much you travel.

For more information and to view the Baseline Collection, please visit www.briggs-riley.com.

About Briggs & Riley Travelware
Briggs&Riley Travelware is dedicated to building a lifelong relationship withits consumers by fulfilling all of their travel needs. The company’swide variety of innovative, high-quality luggage and business casesmatch smart design and exclusive features, with maximum durability andsuperb value. Briggs & Riley backs all of its products with thebest-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Please visit www.briggs-riley.com for a full list of the latest products and store locations, and follow us on Twitter for announcements on specials, promotions and new products.