|Reality engineering brings next generation Transcend -Lighter, ergonomic, high performance bags re-designed for a sleek, stylish travel solution
Hauppauge, N.Y. (May 25, 2011) - Striking the perfect balance between style and relaxed functionality, the revamped 12-piece Transcend Collection from renowned luggage maker, Briggs & Riley, launches this month at specialty retailers nationwide and online at www.briggs-riley.com/transcend. Briggs & Riley is introducing Transcend in black by popular demand from customers and retailers alike. Ranging in price from $49 to $399, Transcend is available in three colors, Rainforest, Sunset and brand new Black which coordinates with the company's Verb business cases. Following the luggage diet trend, the new Transcend collection shed 5-7% of its weight, bringing customers reality engineering at its best.
The new lightweight Transcend styles are more ergonomic, intended to maximize performance and carrier comfort, with style and ease in mind. The new Transcend Collection has a repositioned quick release strap on the exterior making it easier and more intuitive to add a bag. New neoprene handles are softer and easily mold to your hand for comfort and easy carrying. Improved tilt-resistant front feet keep the bag positioned to prevent toppling. Briggs & Riley's proprietary, Tuff-Lite™ fabric, a nylon blend, remains a key feature for the new Transcend Collection with its award-winning durability, abrasion resistance, and sleek look.
'Remaining truly dedicated to the forefront of innovation we've continued to decrease the weight of our collections while adding functionality. Today's traveler deserves a lighter-weight product without giving up style, performance and function,' said Richard Krulik, CEO Briggs & Riley. 'The reality of the design is light weight and durable, created especially for today's modern traveler.'
All Briggs & Riley Travelware luggage and business cases are backed by the company's industry-leading 'Simple as that®' lifetime performance guarantee, which repairs damaged bags, even if the damage was caused by an airline.
About Briggs & Riley Travelware
Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company's wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Visit briggs-riley.com to view all of our collections and learn about our latest products and store locations. Follow us on Twitter and Facebook; http://twitter@briggsandriley, Briggs & Riley on Facebook for announcements on specials, promotions and new products.